The challenge
A Glasgow-based plumbing and heating business had been operating for 8 years but was almost invisible online. Their existing site took 8 seconds to load on mobile, had no local SEO, and was losing enquiries to competitors with half their experience.
What we did
We started with a full technical audit, then rebuilt the site on a lightweight custom PHP stack. We restructured the content around location-specific landing pages, implemented schema markup, fixed crawlability issues, and optimised the Google Business Profile.
The results
Within 6 months: page 1 for 14 target keywords in Glasgow, a 420% increase in qualified leads, mobile PageSpeed score up from 31 to 97, and Google Maps pack position for 8 local search terms.
"My phone has not stopped since the new site went live. Best money I have spent in 8 years of trading."