The client
St Andrews Taxis has been operating in St Andrews and East Fife since 1998. They provide airport and cruise transfers, golf tours, rail transfers, student transport, wedding cars, and business accounts across St Andrews and the wider Fife area. They hold the Scottish Taxi Company of the Year 2024 award from the Scottish Private Transport Association and are an affiliated partner of St Andrews Chauffeur & Concierge. With a fleet of executive estates and minibuses, fully licensed drivers, and more than 25 years of local reputation, the business had the substance — it needed a digital presence to match.
The challenge
The existing site was built on a generic WordPress template — dated, slow, and failing to convey the premium image an award-winning transport company deserves. It lacked the visual impact to sell services like golf tours and executive airport transfers to an international audience. Technically, it was underperforming on SEO with poor structure, missing schema markup, and no local search strategy for the competitive St Andrews and East Fife transport market.
Complete website redesign
We rebuilt the site from scratch on WordPress with a custom theme — no page builders, no off-the-shelf templates. The design is clean, premium, and conversion-focused, structured around the distinct service areas St Andrews Taxis offers. Each service has its own dedicated page optimised for relevant search terms.
Drone footage and video production
We produced drone footage of St Andrews, the coastline, and the surrounding Fife countryside — giving the site genuine visual impact that stock photography cannot match. Prospective customers booking golf tours or airport transfers from overseas can see exactly what they are travelling to. The footage was edited for both web use and social media distribution.
Custom WordPress plugin development
The original booking workflow was a basic contact form. We built a custom plugin to handle structured booking requests — capturing pick-up and drop-off locations, passenger numbers, dates, times, flight numbers, and special requirements in a structured format, routing different enquiry types appropriately, and making it straightforward for the office team to manage incoming requests without wading through unformatted emails.
Managed hosting and SEO
The site moved to our UK-based managed hosting with automated daily backups, SSL management, uptime monitoring, and security updates all handled. We developed an ongoing SEO strategy targeting local search terms across St Andrews, East Fife, and the wider Scottish transport market — including structured data markup, Google Business Profile optimisation, and content targeting golf, tourism, university, and airport transfer queries.
The results
St Andrews Taxis won the Scottish Taxi Company of the Year (medium) award in 2024 during the period the new site was live. The site now ranks for a significantly broader range of relevant search terms. The booking plugin has streamlined the enquiry process for both customers and the office team. The drone footage continues to be used across the website, social media, and external marketing.
"The new website actually looks like the business we are — not a generic taxi company template. The drone footage in particular has had a fantastic response."